Case studies

Case studies give your business legitimacy. They're a chance to shine a light on how you work and what you can bring your customers, perhaps with a few kind words from them thrown in.

Below are a selection of case studies from three previous clients. I've chosen these as they're all formatted quite differently but essentially do the same job. You can be creative with how you showcase your product or service.

OSMO

I always like collaborating with OSMO as they work on such interesting and varied projects. They're a design and strategy studio with a crisp, elegant brand who have helped businesses from a whole host of sectors deliver on their next stage of growth. OSMO tends to work with their clients over months or even years, and therefore wanted case studies which reflected the amount of thought and planning that went into each venture.

QUODO

POSITIONING A NEW BOUTIQUE COMPANY IN AN INDUSTRY OF GIANTS Quodo was dreamt up by a small team of engineers working in energy consulting who knew they were doing things differently. They wanted to go further, but this is not an industry which welcomes young challengers kindly.

We were asked to help them create their new company and position themselves as a trustable brand in a complex market, whilst not sacrificing their virtues of youth and innovation.

The landscape of business consultancy

TEDx 2022 - EnergEtica

We have always taken pride in overseeing the visual identity of TEDx events in our city, considering the significance of the event and the value it brings to the local culture. This was the second year in a row we had been entrusted with this task, with the theme being the concept of "EnergEtica" - a combination of energy and ethics.

TEDxBrescia 2022 aimed to explore a profound shift in our collective approach to energy. Currently, energy is often seen solely as a means for producing material g

Shecall

SAFETY WITHIN STYLE, FROM START TO FINISH Several years ago we were lucky enough to cross paths with a team that was working on a smart bracelet project. The idea behind the project, ‘Shecall’, was to launch a device that would be activated in a time of need, allowing people to feel considerably safer through simply wearing something discreet. The idea was solid, but the concept was still very much in its infancy. We were brought in to aid the development of both the product and the brand.

When

MaxMara - Easytravel

The MaxMara Leisure line is dedicated to the busy, on-the-move, elegant woman who seeks comfort and practicality without sacrificing style. It’s a line that offers precious and innovative fabrics and has a specific target audience in mind. When the company contacted us they were soon to release a new collection - Easytravel. The challenge at hand was designing a clear identity for this new collection - a definitive tone of voice that would communicate the essence of the brand whilst generating e

Modulr

Case studies usually begin with the challenge. This is because you want the reader to instantly relate to the client described so they are engaged to read on. You want them to be thinking 'yes, that's what's happening to us', so when you demonstrate how you solved that challenge, it's more impactful and relevant to them. 

However, this client was insistent that their target customers were time poor and the key benefits should lead the piece. I created a structure which ensured no one would miss what the business had achieved for its customer, but wove the 'challenge' into each benefit featured. 

How Rocket Paye built an award-winning umbrella payroll solution with Modulr

Rocket Paye won the title of ‘Best Umbrella Company’ at the 2023 Contracting Awards and, according to Managing Director Alex Hough, a significant part of this win is down to its collaboration with Modulr. Using Modulr’s payment technology through My Digital, has not only eliminated long, unsociable work hours for staff but also slashed payment costs by an impressive 75%, all while giving Rocket Paye a reliable partner it can scale with.

Using My Digital’s Modulr integration, Rocket Paye can mak

On time, every time: BoostPay offers rapid payments for agency workers with Modulr

But that’s all changed with Modulr and My Digital. BoostPay’s 10,000 monthly payroll transactions are made reliably and rapidly, and it has also slashed its costs by half!

This level of speed is particularly critical as BoostPay pays over 2,500 temporary agency workers each week in industries such as construction, health, retail and warehousing, where fast and frequent payments are essential. Any delays and workers may not return the following day or week. While BoostPay was set up to meet this

Removing payment pain, for maximum gain

GAIN Credit knew that continuing to rely on a batch file disbursement process triggered by file uploads to banks would significantly impact the value of its service, and result in an experience that fell short of borrower expectations.

“Many of our customers have a real need for a short-term injection of funds. But there was a lot of inefficiency in the disbursement process, and multiple steps between approval and customers receiving their loans.” Ben Preston-Marriott, Product Director.

Howeve

Hastee breaks wage advance pain with Modulr

Hastee is disrupting a rigid monthly pay cycle that’s no longer fit for purpose by giving employees early access to part of their earned pay. This ensures employees can cover themselves for financial emergencies without the risk of borrowing funds they may not be able to pay back. Now, collaborating with Modulr, employees receive payments just seconds after they request an advance, while hours of reconciliation work is being spared for Hastee's team each week.

By bringing payments in house with

Yay!Starter

Yay!Starter wanted to be more punchy as they tend to deliver their service on a shorter timescale than the previous two businesses. They're a marketing agency that learn what their customer wants to achieve and then make it happen. As such, a more traditional 'challenge-solution-results' format worked best for this client. 

HPD Lendscape Google Ads

HPD knew that a Google Ad would never come close to explaining their proposition, so their ads would direct the user to download resources, request a demo, attend an event and more. This was a good move, but their ad strategy had a lot to be improved upon. Digital marketing for FinTech companies requires precision and before anything else, we needed to make repairs.

HPD’s analytics showed that 96% of their ad clicks were coming through people who had searched ‘HPD’ – meaning they were spending

Ultima Cleaning Academy Facebook Ads

For this project, one of the channels we decided to use was Facebook advertising. The targeting tool that Facebook has is sophisticated, so we were confident we could reach the right people without spending a fortune on showing ads to people they weren’t relevant to.

We knew from market research that independent cleaners would often promote their services on Facebook, so our audience was there, we just had to get the messaging right.

We decided to adopt a ‘test and learn’ approach, which came